Gartner
Gartner provides executives and their teams with objective, actionable insights to drive performance, make smarter decisions, create connections, and guide organizations forward. But of all of their rich business content was buried and needed a brand campaign to re-introduce Gartner’s capabilities with an emphasis on perspective-changing insights for business leaders to help navigate an uncertain future.
To convey this, we created a series of perspective changing animations to graphically represent that Gartner creates clarity from chaos.
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The Process
We began with ideating scenes that highlighted the theme of human dynamism to ensure there was a human element present in each of the campaign animations.
